Ittehad Textiles and HSY S/S Lawn 2015 Collection Launch

After Faisalabad and Lahore, the king of Couture HSY in collaboration with Ittehad Textiles, launched his Spring/Summer Lawn Collection 2015 in Karachi on 7th March 2015 at Sanaullah Store Tariq Road. The event was managed by Lotus PR and Take II. It was a fun filled event where we got to meet glitterati of the fashion industry including the models, the journalists/bloggers and the maestro himself - HSY.

Models showcasing HSY S/S Lawn 2015

I personally quite liked the quality of the fabric, it was very smooth and gave a luxurious feel. The collection is being introduced in 15 distinct designs in 2 color variants each. Based in a diversity of fabrics  including lawn, chiffon and jacquard, the collection features an energetic colour palette with hues of warm indigos, blues, fresh pinks, greens and ochres which are ideal for the summer season. 

My favorite picks from the collection are

image: Lotus PR

image: Lotus PR

image: Lotus PR

It was pretty refreshing to see the designer himself being part of the advertising campaign and no doubt, he does so with sheer elegance and poise!

image: Lotus PR

The three-piece fabric is priced at PKR 6250. For more information, you could log on to: https://www.facebook.com/hsystudio or 
https://www.facebook.com/houseofittehad

So have you started your lawn shopping yet? which brands are you guys digging this year? do let me know in the comments below. :) xx